Newest SuperData report shows $14bn Asian mobile games market accounts for more than half of world's mobile games revenue
According to SuperData's new report, What Western Publishers Need to Know About the Asian Mobile Market 2016, Asia currently has a total of 1.2 billion mobile gamers and its market is worth $14 billion, which accounts for 55 percent of the world's mobile games revenue ($24.9 billion). And while some of the emerging markets in the region are gaining momentum, it's still China, Japan and South Korea that dominate the scene, controlling 90 percent of the revenues.
Interestingly, despite a sizable difference in the mobile playing population, Japan's players outspend China's by $1 billion. Japan has 132 million players who spend around $6.2 billion while China has 785 million players generating $5.2 billion. The third largest Asian market, South Korea, has 40 million players totaling about $1.3 billion.
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