Sony maintains relentless pace with another 12 million consoles sold in 2015 so far
Sony has now sold through more than 30 million consoles around the world, further reinforcing its position as the generation's leading console.
To be precise, the figure released by Sony today is 30.2 million units worldwide, which means Sony has sold 12 million PS4s in less than a year.
Microsoft has continued to highlight smaller victories - outselling PS4 on a given month in the US, for example - only without the benefit of an update to the bigger picture. In October this year, the company said that it would no longer reveal Xbox hardware sales in its financial reports, choosing to focus on engagement metrics related to Xbox Live instead.