Slice Intelligence estimates suggest many customers preordered multiple watches, preferred 42 mm case size
Apple's long anticipated entry into the wearable market is poised for a hot start when it launches April 24. The company opened up preorders on the Apple Watch last Friday, and digital shopping research firm Slice Intelligence yesterday estimated that some 957,000 people in the US put down reservations for the gadget.
Slice based its estimate on results from its panel of more than 2 million online shoppers who provide the company with anonymized e-receipts of their digital purchases on a daily basis.
The 42 mm Apple Watch models also proved more popular than their 38 mm counterparts. In the Sport line, 68 percent of purchasers went with the larger model. For the standard Apple Watch, 76 percent preordered the 42 mm version.
Apple's long anticipated entry into the wearable market is poised for a hot start when it launches April 24. The company opened up preorders on the Apple Watch last Friday, and digital shopping research firm Slice Intelligence yesterday estimated that some 957,000 people in the US put down reservations for the gadget.
Slice based its estimate on results from its panel of more than 2 million online shoppers who provide the company with anonymized e-receipts of their digital purchases on a daily basis.
The 42 mm Apple Watch models also proved more popular than their 38 mm counterparts. In the Sport line, 68 percent of purchasers went with the larger model. For the standard Apple Watch, 76 percent preordered the 42 mm version.
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