The launch event was barely populated, and the morning after the prepared spaces for the lines in front of retail stores were nearly deserted.
The console debuted with 25,674 units sold on its first week, which can be seen as relatively decent at first sight, but it’s also the worst launch of a major console in recorded history for Japan.
But that wasn’t the end of the Xbox One’s ordeal in the country. Sales literally collapsed in the following weeks, taking just over a month to drop under 1,000 units sold in each seven day window. In two calendar months the Xbox One sold only 34,927 units, just over a third of the sales of the Xbox 360 in the same period.
As Phil Spencer mentioned a while ago, maintaining a presence in Japan isn’t just a matter of selling consoles. While the console gaming industry in Japan has lost a bit of its glitz since the PS2 generation, it’s still home to a very relevant niche of publishers and developers that still account for a sizable slice of games, both large and small, that represent a precious resource for Microsoft.
The console debuted with 25,674 units sold on its first week, which can be seen as relatively decent at first sight, but it’s also the worst launch of a major console in recorded history for Japan.
But that wasn’t the end of the Xbox One’s ordeal in the country. Sales literally collapsed in the following weeks, taking just over a month to drop under 1,000 units sold in each seven day window. In two calendar months the Xbox One sold only 34,927 units, just over a third of the sales of the Xbox 360 in the same period.
As Phil Spencer mentioned a while ago, maintaining a presence in Japan isn’t just a matter of selling consoles. While the console gaming industry in Japan has lost a bit of its glitz since the PS2 generation, it’s still home to a very relevant niche of publishers and developers that still account for a sizable slice of games, both large and small, that represent a precious resource for Microsoft.
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