Monday, October 13, 2014

Microsoft not satisfied with Xbox One launch in Japan

Reaching out to let more people know about the Xbox One is vital," says Xbox Japan head Takashi Sensui

It's no secret that Xbox has never been able to match the success of PlayStation or Nintendo in Japan. Despite repeated attempts to build a sizable market in the land of the rising sun, Microsoft has yet to truly capture the Japanese gaming audience. That's only been emphasized lately with the poor start of the Xbox One, which has failed to sell even 30,000 units in Japan in its first month. The Xbox 360 had sold over 60,000 units in two days, so something isn't clicking, and Xbox Japan boss Takashi Sensui isn't happy.

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